Branding: Why Nobody Cares
What do you want to be remembered as? Do you want people to remember your sparkling personality and your heartfelt interactions with them, or do you want to be remembered as a beautiful face? Like people, brands leave a lasting impression on us, as we tend to associate certain feelings and experiences with them. You […]
Demystifying The Mysterious Creative Process
Have you ever entered a state of ‘flow’? It is described as extreme concentration, where an individual is entirely absorbed into their work and the intrinsic value they derive from the experience. Mihaly Csikszentmihalyi, the Hungarian-American psychologist who first introduced this concept of ‘flow’, concluded that people were happiest, most creative, and most productive when […]
Does Cheating Spell The End?
Does Cheating Spell The End? Have you found your Mr or Mrs Right? Are you worried that you’re not theirs? Lately, a decent handful of Singapore’s population view marriage as more of a luxury than a life goal, a course of action that only those who have found their ideal partner can afford.
5 Marketing Trends to Leave Behind in 2024
5 Marketing Trends to Leave Behind in 2024 ‘Marketing’ spans diverse meanings and mediums and is widely understood as a methodology that involves promoting the value of a product or service. However, as mediums and media evolve with emerging technologies, general mass audiences are increasingly informed, empowered, and selective about engaging with marketing content. Consequently, […]
Marketing: Most Effective When You Don’t Realise It
Have you ever stayed through an entire advertisement because you were so engrossed in its story? Or perhaps stopped scrolling through your social media feed because something caught your eye? Day by day, it’s growing steadily obvious that we’re living in an attention economy. Especially in an online space like this where brands let their […]
