Fandi Ahmad, a former Singaporean professional football player is known for his successful career locally and internationally. His skilful play as a forward propelled him to stardom. Upon retirement, he transitioned into coaching and has served as the national coach for Singapore’s national football team.




Project Details
WriteHaus Asia was commissioned to capture the essence of Fandi’s career and life journey in his biography. The objective was to create a book that resonated with his supporters and told his story authentically.
Services:
Marketing, Publication, Public Relations, Video Production
The Work
Over the course of 2 years, we’ve conceptualised, designed, published and publicised his biography, pushing visibility across major bookstores and enhanced his prestige. We’ve also ensured maximum reach through social media marketing communications and even video production for engaging storytelling. Fandi: Honour & Sacrifice, is a testament to his journey, providing valuable insights and revelation from weathering the ups and downs in life, encapsulated in the biography.
Over 5000 copies were sold and had ranked ‘The Sunday Times No. 1 Best Seller’ for 8 weeks. It was also nominated for Popular Reader’s Choice Award.
We held a book launch