The Singapore Council of Women’s Organisations (SCWO) is the national coordinating body for women’s organisations in Singapore. With more than 60 member organisations representing over 600,000 women, they work collectively to promote the ideals of "Equal Space, Equal Voice, and Equal Worth" for women nationwide.
Project Details
WriteHaus Asia was commissioned to produce a comprehensive PR and social media strategy for its 45th Anniversary Gala Dinner. The objective was to drive visibility to SCWO’s organisation and the Gala, increase donor contributions, and honour the achievements of the inductees into the Singapore Women’s Hall of Fame.
Services:
Public Relations, Social Media Strategy
The Work
We conceptualised and designed two month’s worth of content across SCWO’s socials (Instagram & LinkedIn), helping to increase brand awareness while driving engagement to the Gala Dinner. In addition, we developed a comprehensive PR campaign for maximum visibility across digital and print.
Through our efforts, SCWO has garnered a total of $450,000 in fundraising from the Gala Dinner. It was also the very first time SCWO had such impactful media presence from the Gala.
We've increased SCWO's PR gain from their previous Gala, providing media coverage from the following outlets:
- Her World
- ST Live
- Business Times
- Zaobao
- CNA Lifestyle
- Berita Harian
- Tamil Murasu
- Money FM
- Kiss 92
