What does A Publication do for Your Business?
1. Easier to Acquire New Clients
a book lends credibility to a business that shares its expertise. With plenty of information online, it becomes hard for readers to distinguish the good from the bad.
2. Pre-Packaged PR
a book lends instant visibility to a business. It gives the media an angle to talk about and for your customers to keep talking about.
3. Content For Days
Many people have turned the advice and expertise that they share on social media into a book. It can also be in reverse, what you write in the book can also be shared on social media. Sharable content packaged as a book is a great reference for your customers who don’t have to sieve through social media posts.
4. Valuable Business Card
Imagine handing someone a book instead of a name card when they ask what you do. A book is a conversation piece — people will want to know what prompted the book and what the book has to say. You may even find yourself working with some of these people.
5. Direct Marketing
Carrying information about your business as a book is a strategic, professional and direct way of introducing what your business does to people.