We wanted to ensure that SOLAS’ clients could feel the reputability and credibility from the visual imagery and content. That resonated with SOLAS — it was the people who made all the difference — as the name suggests, they were the guiding light. We directed our branding efforts towards a reliable, relatable and respectable SOLAS team.

Every aspect of the branding and copywriting was done collaboratively with the management team. From the redesign of the logo to the colour schemes and reworking the content to suit their new image, the concept of the guiding light guided us through it all.