Learning New Tricks: Why We Put Writers at The Heart of Our Business

Persuasion Is Key Persuasive writing techniques benefit both internal and external communications. Sales and marketing professionals are skilled at persuading customers to take the desired action. The most important technique in persuasive writing is ‘it’s all about you.’ Ask Yourself: What piques the reader’s interest in your topic? Write your content from the perspective of […]

Why Being Alone with Yourself is Important for Productivity

It Boosts Productivity You focus better when you remove as many distractions and interruptions as possible from your environment. Small interruptions from coworkers or family members can throw us off track. Even the ping of a text message or email notification disrupts our focus and reduces productivity. Ask Yourself: When was the last time you practiced […]

Get Up, Get Dressed — Why Looking Good Is the Start To Feeling Good

1. Looking Good = Feeling Good It’s a well-known fact that dressing up makes you feel better. So, take a hot shower and dress up! It makes you feel good about yourself, and there are no drawbacks. Wearing your favourite dress or suit and putting on some accessories transform you into a new person and […]

Procrastinating? — Here’s How You Can Change the Game

Doing Something Is Better Than Nothing Rather than forcing yourself to sit down and complete the entire task at once, take a first step in the process. For instance, start by putting on your workout outfit if you’re heading to the gym. The rest is optional until you’re ready. Task initiation is extremely difficult on […]

9 Simple Ways to Grow Your Brand Presence Online

Your brand presence online can make or break it, particularly for small business owners. While having a website plays an important role, your brand presence goes beyond that and paints a more comprehensive picture of your company. It considers your actions and where you stand in the eyes of search engine algorithms. It also includes […]

Rediscovering the Art of Creativity

What comes to mind when you’re in a creative state? Do you recall being lost inside your imagination while the rest of the world fades away? You’re in the right direction if you think of fine artists, musicians, writers, or filmmakers. The truth is we, humans, are inherently creative. We are foresighted beings. You are […]

Bridging the Gap between Storytelling and Business

Storytelling is a powerful business tool and a skill that every company should learn to build a strong and long-lasting brand. Humans have always told stories, and they are an important part of our daily communication, but stories have meaning that goes beyond mere entertainment. Storytelling is a strong business skill that, when used effectively, […]

Navigating Your Branding Route: How & Why It Is an Important Step in Your Business

According to the Digital 2022 Global Overview Report, there are 4.62 billion social media users worldwide in January 2022. This figure represents 58.4% of the world’s total population, though it should be noted that social media “users” may not be distinct individuals (learn why). Global social media users have increased by more than 10% in […]

Learning Your Purpose and Why It Matters

You wake up one day and ask yourself “What am I doing with my life and where is it headed?”  That moment happens sometimes — encouraging us to take a pause and think about the journey that we have taken thus far.  It is not an exclusive question asked only by the seemingly lost and […]

What Writing Fandi: Honour & Sacrifice Taught Me

I first met Singapore football legend, Fandi Ahmad on 13 April 2016, with the hope to pen his story. I shared the idea with him and on 29 May 2022 (on his 60th birthday), we launched Fandi: Honour & Sacrifice, now a Sunday Times Bestseller. Just as Fandi found himself in football, I found myself […]